Uber’s rebranding


Uber, the transportation and logistics unicorn many private investors consider more valuable than Ford Motor Company or FedEx, rebranded today. The company updated its logo, and new rider- and partner-app icons reflect the individuality of Uber’s local markets.

I’d never used Uber before, my first use of it was sometime after the rebrand. And I found the icon baffling – what does it have to do with anything? It’s a… backwards C? U that fell over?

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