The death of the page view
Sites can even buy bots to “click” and artificially inflate their page-view count. This kind of fraud has become a serious concern for marketers and the advertising industry, who have begun to prefer assurances that ads are actually being seen by real human beings be it on mobile or the web.
As a result, the advertising industry is looking for more meaningful metrics. Concepts like “viewability” and “transparency” are gaining currency, though what they mean and how they’re measured are still up for grabs.
Does this mean we’re going to see less of those awful clickbait sites?1
- I’ve recently started blocking those sites any time I see them on Facebook, and it’s making me happier about the world overall. ↩