Why Apple isn’t doing streaming TV just yet
If Apple gets its way, it means the traditional pay TV package, which averages around 100 channels, will get shrunk by nearly 80 percent. And while TV executives will say they understand that consumers don’t want to pay for channels they don’t watch, all of them will argue that their channels are must-haves.
That means 21st Century Fox, for instance, is reluctant to sell Fox and Fox News without bundling in its FX channels or its new Fox Sports 1 network. The same goes for Disney (ABC, ESPN, Disney, etc.) and NBCUniversal (NBC, Bravo, USA, SyFy, etc.) and on down the line.
Personally, I’d like to see a lot more micropayment-type stuff implemented. If I were to get a service, I’d want one where I pay, say, a base fee of, like, $1/month,1 and then I can pay a per-channel fee. I get exactly what I want, and I don’t pay a cent extra. I suspect a lot of millenials2 feel the same way.