In his Santa Monica conference room, Quay Hays of GROW Holdings is laying out the plan for Quay Valley, the city he hopes will be a model for California’s future. It sounds, at first, like any other affluent California community: retail space, resort hotels, a winery, a spa. Where Quay Valley stands out is its plan to be solar-powered with extremely low water use. With a town of 26,000 networked smart homes and apartments built green from the ground up, Hays hopes to give 75,000 residents the eco-friendly lifestyle that critics of clean energy say is impossible. “There have been advances in green design and smart growth over the years, and the idea was, put all these things together in one place,” says Hays, a former publisher and film executive whose first job was booking punk and new wave acts for the Greek Theatre in the 1980s. His first attempt to launch Quay Valley was thwarted by litigation over water rights and the financial crisis of 2008; the new plan is to break ground on the site, a 7,200-acre expanse halfway between Los Angeles and San Francisco, sometime in 2016. When that happens, the world will be watching, and not just for the promised sustainability—Quay Valley also plans to feature the world’s first working Hyperloop, built by Hyperloop Transportation Technologies at an estimated cost of $100 million to $150 million.
It reminds me of Epcot’s Future World, in Disney World. And that’s totally something we need – idealism about the future is an important thing to have.