Amazon vs. Black Friday→


But Amazon is onto something bigger. It’s a pivotal time in the company’s history, which makes scrutinizing Amazon’s Black Friday strategy even more interesting. After enduring years of razor-thin profits—and even some losses—as the company poured money into building out distribution centers and logistics, it finally looks to be reaping the benefits. Don’t be surprised if 2015 is the tipping point where the world’s largest online retailer makes a lasting mark on the shopping holiday.

Wired describes Black Friday as either a time-honored shopping holiday, or “The miserable nadir of American consumer culture.” I firmly believe it’s the second.