We’ve even been approached by multiple companies who claim to offer a form of ad blocker blocker, that will either insert new ads even when users have ad blockers, or otherwise pester users with ad blockers turned on.
This seems like the exact wrong approach. It’s somewhat reminiscent of the way the RIAA and MPAA reacted to the internet challenging their business models. Rather than listen, recognize what the public wanted and adapt, they whined, screamed about ethics and went to court.
It’s a good comparison. From the way TechDirt is handling the ad blocker situation, I think they’ll be fine – they’ve got a good intent behind what they’re doing, and they’ve got alternate revenue streams already available and viable.