Targeted Ads on TV
The set-top box has long been TV’s technical gateway, and that technology is receiving a digital upgrade to give set-top boxes Internet-style targeting capabilities. Today, including satellite TV and cable providers, nearly 40 million set-top boxes are “household addressable,” representing about a third of U.S. households.
For advertisers, this should mean more productive ads and the ability to scientifically test their effectiveness.
“Hey, you know what people love? Targeted advertising that knows everything they do!”
Man, imagine how heartbroken those people are going to be when they find out about how popular ad-blockers are.