Bonnie Ross and Halo 5
Ross’s colleagues saw her decision to take on this project as a bad move for a young person on the rise—there was a feeling at Microsoft that Halo had run its course. “People felt like, Let’s get another Halo or two out, and it’s the end of the franchise,” Ross says. “The thing I asked for was: If I take it over, I want to be George Lucas. I want to own everything, and I want to do things differently.”
Bloomberg’s features are, as always, fascinating to read and well worth the time.