Twitter Users Generate Better Ideas


Second, in analyzing the structure of each employee’s Twitter network, we found that there was a positive relationship between the amount of diversity in one’s Twitter network and the quality of ideas submitted. However, Twitter activity and size measures (such as the number of tweets, number of followers and number of people followed) were not correlated with personal innovation.

Probably my favorite finding from the paper. It doesn’t matter how big the network is, just how diverse it is.


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