To my fellow straight white guys, let me say this: You have been pandered to for your entire life. Nearly every piece of media you have ever consumed, from comics books to TV to cartoons, has been tailored made with you in mind as its primary audience.
In fact, pandering to us is one of the greatest driving forces in entertainment today. I’d go as far to say that it’s responsible for many of the creative shortcomings of today’s media.
Pandering to us is the reason that the majority of action, sci-fi, and fantasy movies all star roughly the same character archetype, usually a scruffy white guy with the same handful of personality traits shuffled around. Triple A video games are much the same.
Marketing departments, wielding an enormous amount of sway over the creative process, believe that if guys, the intended audience, see a woman on the poster or game box, they’ll turn up their noses and refuses to watch/play it.
This kind of mindset is, to put it frankly, a cancer that’s rotting away at the creative core of the industry.
I enjoy those movies starring the aforementioned character archetype,1 but you’ve got to admit that it’s getting boring. The Legend of Korra, for example, was an amazing series, and it broke a lot of those boundaries.
- Shameless Marvel fan, here. ↩