“As an example, what if we can put Netflix in a rack box that essentially contains all of Netflix content that you could imagine putting in an airplane server, right along with our existing offerings? That for me is a more interesting thing; can we make Netflix work on a plane, can we make it work on a train, in hotels? That doesn’t necessarily get you Netflix everywhere, all the time. But I think if we can make that work well, that’s a more interesting proposition than trying to change consumer behaviours.”
I’m against them on this – I think the ability to locally cache stuff would work better for them than, for example, trying to work with the airline companies to get servers on the planes. I don’t know if Netflix was paying attention, but Boeing had a heck of a time trying to get the 787’s systems functional, and that’s without adding a server rack for Netflix… and, with that, creating the precedent that other companies can do the same.
On the other hand, implementing local caching is a code change, rather than a bunch of negotiations and a lot of hardware work. Seems clear-cut to me.