“The Macintosh development was basically an environment filled with love — love for our loved ones and our family members, because these were the people we kept in mind as our target audience,” said Fernandez. “It was hugely creative, and we knew that we were breaking new ground and that we had to invent a new world, a new way of looking at things, a new way of interacting with things. It was a very creative, inventive environment where a whole lot of hard work was being done to do that and a whole lot of hard thinking about how do we accomplish our goals, and it was all motivated by wanting to do something insanely great that would serve our loved ones. There was all of that — love, creativity, hard work, inventiveness, vision, drive. So it was a wonderful environment.”
Apple’s first big boom must’ve been a fascinating time to work for the company.