NYTimes on Ad-Blocking
Ad-blocking has been a big subject lately, but there’s an upside to the whole thing:
But in the long run, there could be a hidden benefit to blocking ads for advertisers and publishers: Ad blockers could end up saving the ad industry from its worst excesses. If blocking becomes widespread, the ad industry will be pushed to produce ads that are simpler, less invasive and far more transparent about the way they’re handling our data — or risk getting blocked forever if they fail.
I just recently downloaded Ghostery on my Mac, and I’ve been enjoying it. While advertisements never bothered me very much, the boost to load times and the drop in bandwidth usage (especially with the amount of tethering I’ve been doing recently) is rather impressive. I’m also careful to limit the tracking and advertising scripts that run on any website I build – this one has Google Analytics only; my notes site has Google Analytics and Google AdSense alone with no other advertisers, and most of the sites I’ve built for clients had either Google Analytics alone or nothing at all.