[Sewell] needed a sofa and found that his budget led to two paths. He could go to a place like West Elm or Crate & Barrel and buy a couch that requires two men, a truck, and a hefty delivery fee to get home. Or he could go to Ikea, get a Karlstad, and spend an afternoon assembling it. Neither was particularly attractive.
He founded Campaign to offer something better.
I’ll be thankful for this in a few years when I’m trying to furnish my own place on the budget of “just graduated and was immediately buried under student loans.”