Amazon Underground→

Amazon will pay developers “a certain amount on a per-minute played basis in exchange for them waiving their normal in-app fees,” the company said. “To be clear, we’re the ones picking up those per minute charges so for you it’s simply free. Just look for apps with an ‘Actually Free’ banner.”

I actually saw the Underground page itself a day or two ago1 and thought it sounded like a great idea. PCMag picks out the most interesting bits of the press release from Amazon, and I’m highlighting what could wind up being an interesting business model: paying per-minute. As someone who might be an app developer one day, I like that use case, for games at least, since it encourages the creation of actually valuable content. As a user of apps, however, I’m suspicious – where does the money actually come from?


  1. It’s still summer vacation, so my concept of time is shaky at best.